Heatmaps of every page
Clicks, scrolling, rage clicks and dead clicks, drawn over the page as it was seen.
Install with 2 lines of script
Session replay with a frontier AI analyst
Watch real visits with their console and network log on any website, then ask Insights why checkout stops and get the cause, the evidence and the fix.
Every visit, recorded and searchable
Filter by page, customer or problem, sort by length, then open a visit and play it at real speed beside its console and requests. How recording works
RecordingsHeatmapsFunnelsErrorsAsk
Has errors/checkoutLast 7 daysLongest first
Thandi Mokoena/checkout/payment · 4 pagesJS error
Guest · Johannesburg/checkout/payment · 6 pagesRage click
Mpho Naidoo/account/orders · 9 pagesFailed request
Guest · Cape Town/cart · 3 pagesDead click
admin/erp/sales-orders · 14 pagesJS error
Priya Dlamini/checkout/shipping · 5 pagesBought
Guest · Durban/product/trail-shoe · 2 pagesRage click
Sanne van Wyk/checkout/payment · 7 pagesClean
Guest · Pretoria/search?q=helmet · 4 pagesFailed request
Lebo Mokoena/checkout/payment · 5 pagesJS error
Thandi Mokoena4 pages · 3:121:583:121×
Name · masked
Card number · masked
Expiry · masked
Pay now
ConsoleNetworkEvents
GET /product/trail-shoe 200
POST /cart/add 200
GET /checkout 200
POST /checkout/shipping 200
GET /checkout/payment 200
POST /api/pay 502 · 1.9 s
POST /api/pay 502 · 2.1 s
Rage click ×5 "Pay now"
GET /cart 200
Visit ended
Frontier AI, built in
Ask Insights, an AI analyst that reads every visit
Ask in plain words. A frontier model reads the recordings, console errors, failed requests, funnels and Web Vitals together, then answers with the cause and the visits that prove it.
- Reasons across every signalBehaviour and engineering data in one answer, not one summary per recording.
- Shows its evidenceEvery claim links the recordings, errors and requests it came from.
- Points at the fixThe file, the line and the release where it started.
Why did mobile checkout fall this week?
Mobile payments fell 38% from Monday 09:12. It starts with release checkout.js 4.2.
- 212 visits on Safari for iPhone hit
TypeError: order.total is undefinedat checkout.js:212. - Pay now then does nothing: 4.1 rage clicks a visit, and 71% leave at payment.
- Desktop and Android are unchanged, so the gateway is not the cause.
Suggested fix
12 recordings1 errorFunnel: CheckoutRelease 4.2
const total = order?.total ?? cart.total;Which of those were returning customers?
Ask about your visits…↑
Four tools for where visitors get stuck. Then see why.
Checkout funnels with drop-offs
Each step shows how many left, with the recordings of their visits.
Checkout · last 7 days 35% bought
Cart1,240
Details812
Payment506
75 left at payment
Paid431
Lebo Mokoena · 3:33Left at payment after a 502▶Guest · Johannesburg · 2:47Rage click on Pay now▶Diagnostics for errors and speed
JavaScript errors, failed requests and Web Vitals, linked to the visits.
Diagnostics · today 3 new
LCP2.1 sCLS0.04INP180 ms
TypeError: order.total is undefinedcheckout.js:212 · 37 visits37POST /api/pay 502Failed request · 41 visits41Image load failed /img/hero.webpFailed request · 9 visits9ReferenceError: dataLayer is not definedgtm.js:1 · 6 visits6GET /api/stock 404Failed request · 4 visits4Ask Insights, the AI analyst
A frontier model answers from your visits and links the recordings. Uses prepaid AI credit.
Ask Insights Today
Why did payments drop on Tuesday?
From 14:05 to 14:40, 41 visits got a 502 from /api/pay and 23 of them left at payment.3 recordingsDiagnostics
Show me the longest one.
Lebo Mokoena, 3:33 on /checkout/payment. Pay now was pressed 5 times after the 502.Open recording
OpL Insights compared with Clarity, Hotjar and Matomo
They show you what happened. OpL Insights also tells you why, from the replay, the console and the network together.
| Feature | OpL Insights | Microsoft Clarity | Hotjar | Matomo |
|---|---|---|---|---|
| AI analyst for questions across all your visits | Frontier model | Copilot chat and summaries | AI summaries | Not built in |
| AI reads console errors and failed requests | Yes | No | No | No |
| Answers link the recordings and errors used | Yes | Per recording | Per recording | No |
| Session replay | Yes | Yes | Yes | Paid plugin |
| Console log in the replay | Yes | JS errors only | Higher plans | No |
| Network requests in the replay | Yes | No | No | No |
| Heatmaps and funnels | Yes | Yes | Yes | Paid plugins |
| Price | $29 a site a monthFree with OpL | Free | Free tier, paid plans | Free core, paid plugins |
From each product's public pages, November 2026. Their features change; check them before you decide.
Pricing for every shop. Free with an OpL subscription.
OpL subscribers
For stores on an OpL subscription.
Freeincluded
Switch it on
Connected from the OpL module 1 site
RecordingsHeatmapsFunnels
- Everything in Standard
- One click to connect
- Insights inside your OpL admin
Standard
For any website or shop.
$29per month
Start free trial
Ask Insights credit US$10.00
R100R250R500R1 000
- Recordings kept 30 days
- Heatmaps kept 90 days
- Funnels and diagnostics
Enterprise
For groups with many sites.
Customquote
Talk to sales
Site group 3 sites
ShopPortalERP
- Sites grouped under your brand
- Setup help for each platform
- Invoiced AI credit top-ups
Install on any website or app
Paste two lines before </head>. Single-page apps, apps behind Apache and OpenCart 3 and 4 each have a guide.
<script>window.OPL_INSIGHTS={m:'https://insights.opl-web.com/',s:42};</script> <script async src="https://insights.opl-web.com/plugins/OplReplay/javascripts/opl-insights.js"></script>
Privacy built into the recorder. Masked before it leaves the browser.
Field masking in the browser
Form text is masked before it is sent. Passwords and card numbers are never recorded.
What the recording keeps
Data storage in London
Recordings, heatmaps and reports sit on servers in London, United Kingdom.
Data location
LondonUnited Kingdom
HTTPS onlyIn transit
Your sites onlyPer-site accessRetention of 30 and 90 days
Recordings are kept 30 days and heatmaps 90 days, then removed.
Retention
Recordings30 days
Heatmaps90 days
Questions
Setup, privacy and billing. The docs cover each platform step by step.
Platform guides 6
Which websites does it work on?
Any site where you can add two lines of script: plain HTML, React or Vue apps, apps behind Apache, and OpenCart 3 and 4 through an extension.
Are passwords and card numbers recorded?
No. Form text is masked in the browser before anything is sent, and password and card fields are never recorded.
How is Ask Insights different from AI summaries?
Summaries describe one recording. Ask Insights answers questions across all your visits, reads console errors and failed requests too, and links the evidence for every answer.
Can I see who a visitor was?
Yes, when your site passes a user ID or email with one call, OplInsights.setUser. Without it, visits show as guests.
Where is the data kept, and for how long?
In London. Recordings are kept 30 days and heatmaps 90 days.
What does it cost?
Free for stores on an OpL subscription, $29 a month for anyone else, and a custom quote for groups. Ask Insights uses prepaid AI credit: US$10 free when you sign up, top-ups valid 12 months.